Quiz on the website

A quiz site is a small thematic block that does not have an abundance of content. The main task is to encourage the visitor to open and take an online survey or quiz.

For the user, the ultimate goal of the survey is to choose the most suitable product or service, and for the site owner (entrepreneur) it is to obtain information to form a portrait of the target audience and identify the needs of customers.

The difference between a quiz site and a regular landing page is that a landing page is a full–fledged page that can be scrolled through, and a quiz site is separate blocks that switch in a playful way.

Advantages: 

  • fast startup speed;
  • high conversion rate – from 12%;
  • getting the necessary customer information in a structured way;
  • the ability to create a unique offer tailored to the needs of users.

What kind of quiz sites are there?

Entertaining – made in the form of a game quiz or a quest survey, designed in the corporate style of the brand. They do not carry advertising, they use them to conduct promotions, collect opinions about new products and get new leads by sharing the results of their survey with users of social networks. 

An example of an entertainment quiz: “Guess what is depicted in these photos”.
Each image is a design object where you need to guess what it is.
As a result, the visitor receives a response and the opportunity to share the results on a social network.

Sellers – help you choose the right product or service based on the results of the survey and encourage you to buy. The scheme of work is such that the user answers questions and at the end receives an answer and an offer to buy a product that solves the identified problem. This is a great way to boost your business's sales..

An example of a selling quiz: “Skin type test”.
The visitor takes a step-by-step survey and at the end a block with products suitable for this type of skin is shown.

How do I start creating a quiz?

Goal: Before you start, you need to know “Why are we making a quiz site?”:

  • we will either solve some kind of user problem.
  • or we make an individual offer.

 

Heading

Make the headline intriguing or insert a provocative question.
Next, the subtitle: in it, show the user that passing the quiz will be interesting and useful for him. 
After that, a call to action in the form of a button.

Questions

The questions should be simple and understandable. Entice the user into the game using non-standard questions and add a touch of humor to them. 

Include 5-7 questions in your quiz. A small number of questions may not help to identify all the user's needs, and an excessive number of them will bother the user and he will leave the survey.
You can check the generated questions in focus groups and find out if they will “catch” the target audience.

Answers

Make answers that don't require extra effort. Preferably only one click, without dragging the slider and the like, give the person a visual choice.

Gifts

The result of the survey is to obtain information. Increase the user's interest and motivate them to submit a request. Offer to receive a gift after passing the quiz (discount, promo code). 

Analytics

Track the statistics of the survey, how many people opened it, how many answered the 1st question, how many answered the 2nd, and so on. This will help you find vulnerabilities, understand where users are having difficulty passing and fix either questions or answers.

A test for obtaining cases on website promotion 

This is the initial page of the quiz site. The headline immediately catches the eye. The uniqueness of the offer is highlighted in a different color and immediately introduces specifics, that is, what results can be achieved.
The additional text indicates exactly what the user will receive after passing the test. 
And below is the CTA button.

Next, the visitor is asked to answer several questions step by step

At the end, a gift is offered in exchange for contact information


Designers for creating a quiz site

Let's look at several popular designers where you can create a quiz site and try to collect applications and increase conversion. 

Marquiz

This site has a large set of ready-made templates, and also makes it possible to develop a quiz from scratch. You can create a widget for the site, make a quiz landing, or connect an application with a quiz to a VKontakte group. The cost of the service depends on the number of applications. The more orders you need to generate, the higher the price will be. The minimum tariff is 600 rubles per month, it allows you to collect up to 30 applications.

Advantages:

  • the format of the answers can be either text or picture;
  • integration with CRM systems;
  • there are many templates on different topics;
  • the ability to add a melting or growing discount;
  • integration with analytics systems;
  • unlimited number of quizzes on all tariffs.


Disadvantages: 

  • The integrations in each quiz need to be configured separately;
  • The free trial period is 14 days.


Envybox

An important advantage of the constructor is non–linear surveys, when questions are formed based on the user's previous answers. After creation, you need to insert the generated widget code for the quiz on the site page.

The cost of use is 750 rubles per month or 7,500 rubles for an annual payment.

 Advantages:

  • non-linear surveys;
  • integration with analytics systems;
  • integration with CRM systems;
  • getting results via Telegram, Email or SMS;
  • setting up a reward for passing the test;
  • internal statistics on the quiz.


Disadvantages: 

  • The trial period is 7 days.

Enquiz

Ready-made templates will help you quickly create a quiz on any topic. There is a built-in landing page builder. Convenient settings allow you to customize the background, color and graphics, taking into account the design of the site, use different types of questions (from pictures to choosing a number). 
If you buy a package worth 2000 rubles or more, the service will register and connect a domain in the .RU zone for free.
The price of use depends on the number of applications: the minimum tariff costs 200 rubles for 10 applications. Unlimited – from 670 rubles per month. 

Advantages: 

  • there is a calculator for the cost of services;
  • storing and processing applications in your CRM;
  • applications can be accepted and chatted via the mobile application;
  • integration with other CRM services and analytics systems;
  • sending applications by link and collecting contacts from different messengers.


Disadvantages: 

  • there is no auto-save of the project;
  • the cost of tariffs;
  • free use for 10 days.


Lpmotor

The constructor allows you to create websites, landing pages and quizzes. You can add your own images, animations and explanations. 
For design settings, indentation, button type and color, font size and color, column alignment are possible. 
The minimum cost of the tariff is 466 rubles per month (when paying for a year). 

Advantages: 

  • sending test results via SMS;
  • connecting external integration and analytics systems;
  • the ability to make a redirect after completing the survey.


Disadvantages: 

  • connecting to only one domain;
  • there is no sharing and A/B testing;
  • the high cost of the unlimited tariff (6,658 rubles per month).


Quiz site on QForm

QForm includes the QForm.Link service, which provides a convenient way to create forms and quizzes, even if you do not have a website. The service generates a link that can be sent by mail, distributed on social networks and messengers.

Let's see how it looks like in a real example. Let's create a quiz survey, send the link by mail and click on it.

First, let's create a form

On the main QForm page, in the Qfrom.Link section, click on the "+" button.

In the dialog box that opens, enter a name and click Save.


Drag the required field types into the work field. Add a new section with other fields to get a quiz.


After the form has been created, click on the "chains" icon in the upper corner and copy the link to the quiz from the address bar in the page that opens.

Now we will send the link by mail and open it as a recipient


As a result, when clicking on the link, the Qform.Link website page opens, which displays the created quiz survey. 

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