Why do you need widgets on your website and how to use them correctly

In today's digital world, widgets have become an indispensable tool for business, education, medicine and other areas. They perform several key tasks:

  • Increase the engagement of website visitors;
  • Simplify interaction with users;
  • Automate the collection and processing of data;
  • Increase conversion into applications and sales;
  • Save employees' time on routine operations.

The QForm platform offers a comprehensive solution for creating and managing widgets without the need for programming. With its help, even beginners can easily add professional interactive elements to their sites.

Types of forms and widgets in QForm

QForm provides two main areas of widgets, each of which solves specific business problems.

1. Form and quiz builder

  • Feedback forms - for collecting applications, questions, registrations.
  • Multi-page surveys - for marketing research, questionnaires.
  • Interactive quizzes — to engage the audience and qualify leads.
  • Order forms — for online stores and services.
  • Tests and exams — for educational institutions.
  • Checklists — to control work processes.

Key benefits

  • Drag-and-drop constructor: create forms by dragging elements, without programming skills.
  • Branding options: customize the design to suit the company style (colors, fonts, logos).
  • Flexible logic settings: branched scenarios (for example, show different questions depending on the answers).
  • Integration with CRM systems: automatic data transfer to Bitrix24, AmoCRM and other CRM.
  • Detailed analytics: track fill rates, conversion and user behavior.

2. Video widgets

Video content is one of the most effective tools for interacting with the audience. QForm video widgets allow you to easily embed videos on your website, making them interactive and useful for your business.

Video reviews - to increase trust

How it works

  • The site contains real customer reviews in video format.
  • You can add a CTA button (for example, “Submit a request” or “Learn more”).

Benefits for business

  • Increases trust – real reviews are more convincing than text ones.
  • Increases conversion – visitors see the real experience of others.
  • Improves SEO – video increases the time spent on the site.

Where to use:

  • Landing pages, service pages, reviews section.

Product demonstrations – to present products

How it works:

  • Short videos showing the product in action.
  • The ability to add interactive elements (for example, a “Buy” button directly in the video).

Benefits for business

  • Reduces the percentage of returns – customers immediately understand what they are buying.
  • Speeds up decision making – clarity is better than text and photos.
  • Suitable for complex products (equipment, furniture, software).

Where to use

  • Product cards in online stores, commercial offers.

Educational videos — for instructions and training

How it works

  • Short video tutorials, guides, instructions on how to use the product.
  • You can add a feedback form directly to the widget (e.g., "Any questions left?").

Benefits for business

  • Reduces the load on support — customers get answers from the video.
  • Improves user experience — helps to understand the product faster.
  • Suitable for B2B — training employees or partners.

Where to use

  • "FAQ" section, pages of complex services (e.g., SaaS, equipment).

Interactive videos — with quizzes and questions

How it works

  • Videos with branching: different content is shown depending on the viewer's answers.
  • You can embed a mini-survey or test directly into the video.

Benefits for business

  • Personalizes content — each viewer receives relevant information.
  • Increases engagement – ​​interactivity keeps attention.
  • Collects customer data – analytics on responses helps in marketing.

Where to use:

  • Onboarding new customers, selection of services (e.g., “Which solution is right for you?”).

Video announcements – for events and promotions

How it works

  • Short promo videos about upcoming events, promotions, sales.
  • You can add a timer before the promotion starts or a “Sign up” button.

Benefits for business

  • Creates excitement – ​​video attracts more attention than text.
  • Increases registrations – a convenient way to sign up directly from the widget.
  • Suitable for email newsletters and social networks – you can embed the same video on the website.

Where to use

  • Home page, special sections with promotions, landing page for events.

Features of QForm video widgets

  • Embedding without third-party platforms
  • Ability to add CTA buttons
  • View analytics
  • Adaptation for mobile devices
  • Personalized content

Common mistakes when using widgets

  1. Too many widgets on one page — this overloads the interface and distracts from the main content.
  2. Non-obvious location — important widgets should be immediately noticeable without scrolling.
  3. Complex forms — many fields reduce the likelihood of filling. Optimally, 3-5 key fields.
  4. Lack of mobile adaptation — more than half of users visit from phones.
  5. Inconsistency of design — widgets should be in harmony with the style of the site.
  6. Lack of analytics — without tracking efficiency, it is impossible to improve results.
  7. Ignoring testing — A/B tests of different options help find the optimal solution.

How to use widgets correctly for maximum efficiency?

  1. Clearly define the purpose of each widget — what exactly it should do.
  2. Think through the logic of work — how the user will interact with it.
  3. Create an attractive, but not intrusive design.
  4. Place in strategic places on the site.
  5. Test on different devices.
  6. Set up integration with other business tools.
  7. Regularly analyze metrics and optimize.

Conclusion

Widgets are a powerful digital interaction tool that can significantly improve your site's performance. The QForm platform offers a simple but functional solution for creating professional widgets without programming skills.

You get:

  • Intuitive designer
  • Ready-made templates for different tasks
  • Flexible integration settings
  • Detailed performance analytics
  • Technical support at all stages

Are you ready to increase your site's conversion? Register for QForm right now and get 14 days of free access to all platform features! This is a great opportunity to test widgets in operation and evaluate their effectiveness for your business.

Did you like the article? Share it!!